Today's Web presents a tremendous about of valuable content and functionality. Web sites and applications are being built to consume and leverage the targeted or personalized information. The most successful applications are creating value through sharing and aggregating experiences.
The single biggest challenge in building a successful web site or application today is getting it "socialized." This isn't marketing. It's good product planning. It's forward-thinking technical architecture and design. Applications that will be used by people or consumed by other systems will need effective, intuitive API's, well-defined user patterns, and a clear target user base.
EAI can help you extend your existing applications to make them "social," whether it be in the enterprise application or the consumer web site sense. Enterprise applications demand better access to data or functionality, greater agility to improve and extend, and overall lower TCO. Consumer applications need extreme usability, social network integration, performance and scale.